Within the scope of “Training Series on Technology Transformation in Health” by TÜSEB Technology Transfer Office, training on “Promotion and Branding in Innovative Products” was held online.
Within the scope of “Training Series on Technology Transformation in Health” by TÜSEB Technology Transfer Office, training on “Promotion and Branding in Innovative Products” was held online by Dr. Lec. Ayşe Bengi ÖZÇELİK, one of the lecturers of Bilgi University, on 5 June 2023.
Within the scope of this training, guiding information was given on the importance of brand and promotion in innovative products, the requirements of communication, design and technology strategies in the process, the importance of defining the need, the determination and analysis of each parameter for an innovative product or service, the points to be considered in creating a brand, and the management and sustainability of the branding process.
